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Behind the scenes at Communication Counts, LLC


Jennifer McNally is principal/owner of Communication Counts, LLC. A veteran communicator, Jen has a 20-year track record of delivering results for both clients and employers alike.


After stints at the Corning (N.Y) Leader, the Elmira (N.Y.) Star-Gazette and the Journal Newspapers in suburban Washington, Jen moved into the emerging digital media space at SmartBrief.


At SmartBrief, Jen started as an editor then ascended to eventually head the entire content department and launch the company's digital content marketing group.

Working with writers, editors, marketers and executives across the country, Jen provides quality content and communications strategy for clients including small- to medium-sized businesses and trade associations.


Communication Counts is not just the name of Jen's firm, but its ethos. Storytelling — the clear communicating of your message — is her most important priority.


Jen and her family live in the Washington, D.C., suburb of Alexandria, Va.

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